Integrity by Design Room (ex: personal buddy)
A strategy partner for the one enterprise you can’t afford to run on autopilot: yourself.
Big brands hire strategists to chart the course and turn up the volume on their story.
Why shouldn’t you have the same edge personally?
I’m your Personal Buddy: part navigator, part amplifier.
Together we’ll carve a clear path, forge a voice that sounds unmistakably you, and make sure that voice rings out in the rooms that matter. And then if you wish I’ll stay beside you until every bold plan becomes daily reality.
Why shouldn’t you have the same edge personally?
I’m your Personal Buddy: part navigator, part amplifier.
Together we’ll carve a clear path, forge a voice that sounds unmistakably you, and make sure that voice rings out in the rooms that matter. And then if you wish I’ll stay beside you until every bold plan becomes daily reality.
I received exactly what I expected – I was attentively listened to and received sensible and thoughtful outside perspective on my challenges. Flawless execution of all the promised – Maria devoted time only to me; in the course of relaxed and friendly dialogue found out and structured all my struggles; briefly and to the point summed everything up and gave me clear instructions. What has changed? I do not panic, and do not hastily run around. Already for the third evening in a row I am working on my life plan as Maria has taught me. I lacked a lot this rational outside view to streamline all my various projects, highlight the main focus, arrange all this, so that it becomes clear for myself where I want to go, and find my voice to engage others. The most important thing is difficult to describe, because it’s about feelings. Maria truly loves people and is sincerely interested in them. Thank you, buddy! (Eugenia Malinina, Illustrator, Graphic designer)
About me
I’m Maria — your Personal Buddy.
Your thinking partner.
Your wise friend for rent.
By day I untangle million-euro IP and strategy knots.
By night I negotiate peace treaties between three children.
Different worlds, same core skill: listening until the real pattern appears.
Inside the Integrity by Design Room, that’s what we do together.
You bring the thoughts, the dilemmas, the ambitions.
I extract the signal, name the structure, and turn it into a sequence you can actually follow.
Why that matters for you:
You talk, I map.
Raw ideas become clarity.
Clarity becomes direction.
Direction becomes movement.
Legal strategy, personal brand, career forks, life logistics — whatever feels too big, we break it into steps that fit into your week, not your wish list.
And if you want consistency, I stay beside you.
Tracking. Adjusting. Keeping you honest with your own intentions until momentum becomes normal.
Why trust me?
Two decades in IP law and strategy.
European Trademark Attorney.
Founder of Wynants & Co. and Integrity by Design Group.
Chair roles in international IP organisations.
Mediator, mentor, tutor.
Author, keynote speaker, operator, parent.
The titles prove I can navigate complexity.
The real proof is this: my clients breathe easier when I’m in their corner.
If you need a clear mind, an honest mirror, and someone who turns overwhelm into order, the Integrity by Design Room is open.
Cut the noise. Raise your standard. Keep your head clear.
Book a free intro call and we’ll map the small, exact moves that shift you from “busy” to “better.”
Schedule a call Book a free intro call and we’ll map the small, exact moves that shift you from “busy” to “better.”
I decided to work with Maria, because I was a complete mess in my head. I have several projects, which I knew that I cannot do all at once; besides I had no idea if that’s what I want at all. During our long conversation Maria just listened commenting along the way. The next day she sent me her written comments and material for reflection. I’ve done it all and everything just fell into its place. I understood what I needed to do in the first place, what I should work on, and what I truly want at this moment. This help was exactly what I wanted. (Victoria Alexandrova, Healthy lifestyle coach)
I turn hesitation into momentum, surfacing the questions others miss and staying beside you until every promise you make to yourself becomes a done deal.
You don’t need another hack. You need space to think. Properly.
Most people sprint through decisions on a tired brain and call it “being busy.” Inside the Integrity by Design Room, we do the opposite: we slow the mind down so the real pattern can finally show up.
I’m not here to hand you a template life or a prefab route. I’m here to sit beside you, ask the uncomfortable-but-useful questions, and turn that inner noise into a clear line of thought you can trust.
If you’re ready to step out of autopilot and think with precision about what comes next, reach out.
We’ll make sure your next moves are not just productive, but aligned.
Most people sprint through decisions on a tired brain and call it “being busy.” Inside the Integrity by Design Room, we do the opposite: we slow the mind down so the real pattern can finally show up.
I’m not here to hand you a template life or a prefab route. I’m here to sit beside you, ask the uncomfortable-but-useful questions, and turn that inner noise into a clear line of thought you can trust.
If you’re ready to step out of autopilot and think with precision about what comes next, reach out.
We’ll make sure your next moves are not just productive, but aligned.
Perhaps the most unexpected after our conversation was that I could see myself from a different perspective. What I considered to be my clear disadvantage could actually very well act as my unique skill. Our talk lasted for just 1.5 hours, yet left me with so many ideas for reflection and thinking through! (Elena Fedorovich, Investor, Small business owner)
Ambition stalls when it never reaches the rhythm of your actual days.
Clarity only matters if it becomes motion.
Inside the Integrity by Design Room, we turn direction into cadence.
Not pressure. Precision.
Small, deliberate actions that stack. Weekly recalibration that keeps your mind honest. Habits that survive real-life chaos instead of collapsing under it.
Give it a few focused weeks and you won’t be dragging yourself forward.
Your system will do the pulling, because it finally matches who you are and what you’re building.
If you’re ready for that kind of alignment, reach out.
Clarity only matters if it becomes motion.
Inside the Integrity by Design Room, we turn direction into cadence.
Not pressure. Precision.
Small, deliberate actions that stack. Weekly recalibration that keeps your mind honest. Habits that survive real-life chaos instead of collapsing under it.
Give it a few focused weeks and you won’t be dragging yourself forward.
Your system will do the pulling, because it finally matches who you are and what you’re building.
If you’re ready for that kind of alignment, reach out.
I came to Maria without knowing her personally, though based on her online activity I had an opinion of her as a person with a rich and varied experience. During our interaction I discovered that Maria is also great at listening and hearing; thus even a short consultation with her effectively clarified my plans and thoughts. (Anastasia Gaasenbeek, real estate agent, lifestyle photographer)
contact me at:
To begin with, I want to point out that I am a “heavy” patient. At the outset of working with Maria I was amidst a postpartum depression and immigration crisis. I did not know what to want. I had a plan, but it had little to do with what I truly wanted. We started working. We talked a lot, Maria gave me homework, challenging even the most dormant cognitive performance. My “brain-processor” was boiling, but worked … And then – all the hustling was gone. Everything that took away so much of my energy disappeared. Good habits kicked in, I felt no more emotional roller-coaster, and most importantly also my laziness vanished. I just became myself again: relaxed, systematic, thorough. (Evgenia Vandenbussche, freelancer, chef)
I tried coaching before but got discouraged by many mundane and obvious questions I was asked. Maria is not like that – she really hears you! And she totally drills you! I wouldn’t want to face her as my opponent in court… It was not easy to follow all her suggestions but it gave me clarity as where I have to focus on next. (Maria Smirnova, Lawyer)
