Expertise
We don’t optimise for legal perfection. We optimise for decisions that move the business forward.
IP Strategy | Built for real decisions
- Align IP with business model, growth logic and market reality
- Scenario mapping to surface risks before they burn cash or position
- Portfolio clarity: what matters, what doesn’t, and why
- Scenario mapping to surface risks before they burn cash or position
- Portfolio clarity: what matters, what doesn’t, and why
Execution | Where strategy becomes real
- Trade marks, designs, and protection strategies that support commercial goals
- Contracts, deal structuring and transaction support
- IP-Manager-as-a-Service for companies that need momentum, not theory
- Contracts, deal structuring and transaction support
- IP-Manager-as-a-Service for companies that need momentum, not theory
Decision Support | When it actually matters
- High-stakes advisory where legal, commercial and human factors collide
- Negotiations, mediation and expert determination
- Turning uncertainty into informed, defensible decisions
- Negotiations, mediation and expert determination
- Turning uncertainty into informed, defensible decisions
Capability Building | So you don’t depend on us forever
- In-company training on IP, decision-making and risk awareness
- Practical frameworks your teams will actually use
- Practical frameworks your teams will actually use
Maria Boicova-Wynants
I help founders, executives and experts make better decisions where intellectual property affects money, risk and growth.
My work sits at the intersection of IP, strategy and human behaviour. Because in reality, IP is rarely the problem. Misaligned incentives are. Unclear priorities are. Delayed decisions are. And with AI accelerating everything, those mistakes compound faster.
I don’t just “advise on IP”. I step into the decision process.
Clarity first. Then action.
My background spans over 20 years across IP law, strategy and international business. I’ve worked across industries, jurisdictions and high-stakes situations where the cost of getting it wrong is not theoretical.
That experience shaped a simple approach:
Strategic IP & Decision Support (Studio)
For organisations that need IP and business decisions that actually move the needle.
Thinking Partnership (Room)
For individuals navigating complex decisions where the answer is not obvious.
Frameworks & Training (Method)
To build internal decision quality, not dependency.
Because in the end, IP is not about rights. It’s about control, timing, and leverage. If your decisions don’t reflect that, it’s risk, not strategy.
My work sits at the intersection of IP, strategy and human behaviour. Because in reality, IP is rarely the problem. Misaligned incentives are. Unclear priorities are. Delayed decisions are. And with AI accelerating everything, those mistakes compound faster.
I don’t just “advise on IP”. I step into the decision process.
- When you’re unsure what is actually worth protecting
- When legal advice conflicts with business reality
- When you’ve already invested too much to stop
- When the next move is unclear, but doing nothing is not an option
Clarity first. Then action.
My background spans over 20 years across IP law, strategy and international business. I’ve worked across industries, jurisdictions and high-stakes situations where the cost of getting it wrong is not theoretical.
That experience shaped a simple approach:
- Translate legal complexity into business consequences
- Surface the real decision, not the comfortable one
- Design options that hold under pressure
Strategic IP & Decision Support (Studio)
For organisations that need IP and business decisions that actually move the needle.
Thinking Partnership (Room)
For individuals navigating complex decisions where the answer is not obvious.
Frameworks & Training (Method)
To build internal decision quality, not dependency.
Because in the end, IP is not about rights. It’s about control, timing, and leverage. If your decisions don’t reflect that, it’s risk, not strategy.
What can you expect?
- Transparency in process, timely results, and unwavering reliability.No delays, no excuses—just results as promised.
- Uncompromising thoroughness and tailored solutions.No shortcuts, no copy-paste—only genuine, bespoke approach.
- Clear communication and proactive problem-solving.Swift responses, proactive solutions—ensuring your peace of mind throughout the entire process.
RECOMMENDATIONS
In the words of our clients and partners:
Jan Vanhoutte
Co-founder Savanna Studio, Co-founder Shepper
Maria has been instrumental in advising us with our IP needs at EASI and Savanna.
This world can often seem quite complex and Maria has a fantastic ability to explain it thoroughly in a language that we can understand leaving us well informed.
There is nobody else we would turn to today or in the future. I could not recommend her highly enough!
This world can often seem quite complex and Maria has a fantastic ability to explain it thoroughly in a language that we can understand leaving us well informed.
There is nobody else we would turn to today or in the future. I could not recommend her highly enough!
Sebastiaan de Voogd
Co-Founder at Sustainability Partner
Imagine working on IP with someone you can trust, who listens more and understands faster than most, but isn't afraid to take the time to challenge you.
Maria's proactiveness is mind-blowing and her positive attitude contagious.
Not only would I recommend Maria, but I’m also looking forward to working with her again.
Maria's proactiveness is mind-blowing and her positive attitude contagious.
Not only would I recommend Maria, but I’m also looking forward to working with her again.
Anita Yaryna
Senior IP & Tech Lawyer | US-EU Product, Privacy, and Policy Counsel | Commercial Counsel | TM & Patent Attorney
I am thrilled to recommend my colleague and ex-classmate, Maria. It was a true pleasure both studying and working together because Maria's level of attentiveness to detail was astonishing. She always suggested the most cost-efficient and time-effective ways to achieve our goals. Her professionalism shone through in every project, and her ability to see the big picture while managing the finer details was truly impressive.
Maria is always in touch, ready to offer her expertise and support. Her LinkedIn page is a valuable resource, full of knowledge and recent updates in the field of IP.
Working with Maria was an absolute pleasure, and I wholeheartedly recommend her for any professional endeavor.
Maria is always in touch, ready to offer her expertise and support. Her LinkedIn page is a valuable resource, full of knowledge and recent updates in the field of IP.
Working with Maria was an absolute pleasure, and I wholeheartedly recommend her for any professional endeavor.
Ricardo Cali
IP Management expert, Account manager at Questel
Maria is a highly professional and high-performing individual with an astute understanding of business and legal intricacies. Her specialization in art law distinguishes her within the intellectual property landscape, showcasing a unique blend of legal acumen and cultural appreciation. Moreover, Maria is a skilled professional mediator and coach, adept at resolving conflicts and guiding teams towards collaborative success.
Her insights into complex legal topics are not just academic but strategically aligned with organizational goals. This makes her a valuable asset in any intellectual property or legal framework. What sets Maria apart is her meticulous work ethic.
She couples this with a sharp intellect and analytical prowess, making her a complete package in the field of Intellectual Property Management.
Her insights into complex legal topics are not just academic but strategically aligned with organizational goals. This makes her a valuable asset in any intellectual property or legal framework. What sets Maria apart is her meticulous work ethic.
She couples this with a sharp intellect and analytical prowess, making her a complete package in the field of Intellectual Property Management.
Irina Olevska
Founder at Artlaw.club, Attorney-at-law, Art lawyer
I know Maria for over 15 years amongst others as a bright, resourceful and highly efficient lawyer in the field of intellectual property protection. Knowing her ability to structure complicated issues and see the core of the matter, this year I have invited her to become one of the contributing authors on the Artlaw.online platform. I am truly glad Maria accepted this challenge. She is now regularly writing captivating and thought-provoking articles for the platform, raising sometimes really difficult questions and highlighting legal dilemmas. The combination of her solid legal knowledge and her ability to communicate that knowledge in a simple and understandable way makes her a truly great author to work with. Not to forget that if Maria promised to deliver something, one can be sure she will: on time and at the highest professional level.
Andrejs Sabluks
Chairman of the Board at Opticom
I can highly recommend Maria. Knowing her as an experienced lawyer and creative person I have invited her to participate in forming marketing materials for one of my projects. Maria was amazingly quick at getting to the very essence of products and ideas, despite having no practical background in the field of specific financial products our company works with. From my own experience in this project, I know Maria provides the result not only in high quality but also with remarkable speed. So big thanks for that, Maria!
Armands Sterns
Marketing professional
As a marketer, I have the pleasure to be in Maria’s client position almost for several years and I am still impressed by Maria’s ability to handle efficiently tasks that require excellence, dedication and integrity even in the toughest business cases. She is a proactive and professional contributor who would make a great addition to any goal-orientated team or project. Maria earns my highest recommendation for responsible roles as a Strategist, Mediator, Conflict Manager and Intellectual Property Rights professional.
Galina Sokolova
Leadership and Career Coach
Maria is a highly skilled and creative professional with a rare ability to tackle the most sensitive and complex issues with focus, clarity and depth. She has a unique voice which is both powerful and compassionate. Maria's strength is in inspiring people by her own example as well as helping "unpack" confusing emotions, ideas and beliefs that may stand in the way of growth.
You don’t need more ideas. You need better decisions.
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