One Evening MBA
Core Business Tools You Can Master Tonight
The One-Evening MBA distils strategy, finance, marketing, operations, people, innovation, data, and responsible leadership into one fast, engaging read. This book skips jargon and gets straight to the tools busy professionals actually use. Whether you are an entrepreneur who needs a crash course in business, or a leader who took an MBA a decade ago, this book gives you a practical playbook you can apply tomorrow morning.

Browse it through tonight, act on it tomorrow, and keep it on your desk for the next strategy meeting.
The Psychology of IP
Why CEOs Ignore Their Lawyers? (And how to fix this?)
Even the best legal advice often goes unheard. Why? Because intellectual property (IP) decisions aren’t just about law—they’re about psychology. In The Psychology of IP, Maria Boicova-Wynants reveals how cognitive biases—like overconfidence, loss aversion, and groupthink—shape the way executives perceive and act on IP issues. She takes readers inside high-stakes disputes, licensing negotiations, and boardroom debates to expose the hidden psychological forces that lead companies to undervalue, mismanage, or outright ignore their intellectual assets. But this book doesn’t just diagnose the problem—it provides the fix.
(c) Maria Boicova-Wynants, 2024