Your reputation is being built right now. In the moments you think don't matter.
What if your personal brand isn't about what you post, but about who you are when no one's watching?

Most personal branding advice starts on the outside: build your platform, optimize your presence, craft your message. But what happens when the gap between who you present and who you actually are becomes unsustainable?

The performance cracks. The facade collapses. And trust—once lost—is nearly impossible to rebuild.

Integrity by Design offers a radically different approach: build your brand from the inside out.

What if integrity wasn't a value you claimed—but a system you designed?

Stop chasing extraordinary. Start designing systems so that ordinary, repeated daily, becomes extraordinary over time.

Your personal brand is being built right now—in the choice you're about to make, the boundary you're about to hold, the moment you think doesn't matter.

Make it count.

The One-Evening MBA distils strategy, finance, marketing, operations, people, innovation, data, and responsible leadership into one fast, engaging read. This book skips jargon and gets straight to the tools busy professionals actually use. Whether you are an entrepreneur who needs a crash course in business, or a leader who took an MBA a decade ago, this book gives you a practical playbook you can apply tomorrow morning.

Browse it through tonight, act on it tomorrow, and keep it on your desk for the next strategy meeting.

Even the best legal advice often goes unheard. Why? Because intellectual property (IP) decisions aren’t just about law—they’re about psychology. In The Psychology of IP, Maria Boicova-Wynants reveals how cognitive biases—like overconfidence, loss aversion, and groupthink—shape the way executives perceive and act on IP issues. She takes readers inside high-stakes disputes, licensing negotiations, and boardroom debates to expose the hidden psychological forces that lead companies to undervalue, mismanage, or outright ignore their intellectual assets. But this book doesn’t just diagnose the problem—it provides the fix.

Marketing for Lawyers (who hate marketing) is the no-nonsense guide you've been waiting for. Forget the fluffy advice or the overwhelming pressure to become a TikTok sensation. This book cuts through the noise to deliver what actually works in today's legal marketplace, served with a side of humour and hard-won wisdom.

Fill in the form to Subscribe for my IP Updates and you will be able to download this e-book immediately and for FREE.

Essential reading for content creators who want to protect their work and confidently navigate the digital landscape.

Photographers, designers, musicians, and other creative talents will learn to protect, manage, and monetize their artistic works - likewise, ready to be grabbed (for a price of your latte at Starbucks or wherever you have it).

A must-have for freelancers seeking to safeguard their intellectual assets, negotiate contracts, and steer clear of common IP pitfalls in client relationships.

A must-have for freelancers seeking to safeguard their intellectual assets, negotiate contracts, and steer clear of common IP pitfalls in client relationships.

In an era where AI accelerates creation, protecting your digital brainchild has never been more crucial. Discover how to:
• Shield your app from copycats and legal pitfalls
• Transform your code, brand, and design into fortified assets
• Leverage IP as your launchpad for scaling and partnerships