Fill in the form to Subscribe for my IP Updates and you will be able to download this e-book immediately and for FREE.

Even the best legal advice often goes unheard. Why? Because intellectual property (IP) decisions aren’t just about law—they’re about psychology. In The Psychology of IP, Maria Boicova-Wynants reveals how cognitive biases—like overconfidence, loss aversion, and groupthink—shape the way executives perceive and act on IP issues. She takes readers inside high-stakes disputes, licensing negotiations, and boardroom debates to expose the hidden psychological forces that lead companies to undervalue, mismanage, or outright ignore their intellectual assets. But this book doesn’t just diagnose the problem—it provides the fix.

Marketing for Lawyers (who hate marketing) is the no-nonsense guide you've been waiting for. Forget the fluffy advice or the overwhelming pressure to become a TikTok sensation. This book cuts through the noise to deliver what actually works in today's legal marketplace, served with a side of humour and hard-won wisdom.

Essential reading for content creators who want to protect their work and confidently navigate the digital landscape.

Photographers, designers, musicians, and other creative talents will learn to protect, manage, and monetize their artistic works - likewise, ready to be grabbed (for a price of your latte at Starbucks or wherever you have it).

A must-have for freelancers seeking to safeguard their intellectual assets, negotiate contracts, and steer clear of common IP pitfalls in client relationships.

A must-have for freelancers seeking to safeguard their intellectual assets, negotiate contracts, and steer clear of common IP pitfalls in client relationships.

In an era where AI accelerates creation, protecting your digital brainchild has never been more crucial. Discover how to:
• Shield your app from copycats and legal pitfalls
• Transform your code, brand, and design into fortified assets
• Leverage IP as your launchpad for scaling and partnerships